Can utilities develop new products to drive opportunities with small businesses?
Magazines and newspapers are buzzing with articles on energy-conserving products for consumers, such as electric vehicles, solar power options, and zoned temperature controls. But how can utilities take advantage of the buzz? Portland General Electric (PGE) wanted to find out.
PGE theorized that ductless heat pumps can offer constant comfort to small businesses without the cost or hassle of a major HVAC overhaul.
PGE engaged Hansa GCR to conduct research with the small business market—ranging from a tattoo shop to a winery to a dog daycare to a printing company. Research explored their current needs, their perceptions of the ductless heat pump product, and the hurdles they perceived in adoption.