Brands, like people, grow into middle age and beyond. Also like people, brands can be refreshed and kept relevant for a long period. If this doesn't happen, however, brands will invariably lose their strength over time.

Has your brand hit middle age? Brand RJVNTR  can help.

The Brand RJVNTR is a process by which companies can assess the strength and current standing of their brand(s). It is particularly suited for "middle-age" brands serving customer-based categories with access to transaction data. The process is comprehensive; it starts from diagnosis and ends with a refreshed brand essence and an action agenda.

  • A well defined brand makes business easier.
  • A well-defined brand lies at the heart of differentiation.
  • A well-defined brand provides a platform for current and future business development.
  • A well-defined brand focuses the activities of the company, and indeed oils the entire operation.
  • A well-defined brand enhances the financial performance of the business.
  • A well defined brand makes business easier.

To learn more about Hansa's comprehensive 4-step Brand Rejuvenation process,
please email