Data Analytics Services

How Well Do You Know Your Customers?

Customers (and prospects) are becoming more difficult to understand as their behavior becomes less predictable and their preferences less obvious. At the same time, with the increasing amount of available data, you are expected to know much more about these people. Answers need to come to you in an efficient and accurate way, which allows you to take action. HANSA’s data analytics services will give you the answers you need to make effective business decisions that drive sales and profitability.


Analytics Solutions Can Help You Build Deeper and More Enduring Relationships with Profitable Customers

Whether you outsource your database analytics or manage everything in-house, customer data and information must play a central role in driving growth initiatives. Our global, data analytics team is made up of industry-leading consultants and technology innovators that can ensure you profit by engaging qualified prospects with your brand and increasing total customer value at each touchpoint.

Get the Most Out of Your Database

Through our variety of data analytics services, HANSA clients have been able to:

  • Boost profitability by targeting and acquiring high-value customers
  • Protect quality customers from the competition via optimized retention and loyalty programs
  • Reactivate dormant customers
  • Optimize marketing campaign performance
  • Identify brand advocates to promote business
  • Determine new customer acquisition cost based on accurate lifetime value modeling
  • Stop wasting money on poor data quality

Understanding your customers is an art and a science, and HANSA can help you effectively understand your target market and business to deliver greater value and profitability. HANSA Marketing provides end-to-end, data-driven services and methods that fully deliver on the analytic and reporting needs of B2C and B2B marketers.

Whether you’re seeking expertise in customer analysis, campaign management, and/or advanced analytics, HANSA Marketing is the company for you. Our customer and campaign analytics will optimize circulation strategy, provide key performance measures, and enhance customer insights. Read more about how our analytics services can help accelerate your customer relationships and ensure positive, brand reinforcing experiences.

Learn About Our Data Analytics Services

HANSA’s services are custom designed for each client and flexible to scale as business requirements change. We’re here to ensure that you get the most out of your marketing technology investment. Contact us today to learn more about our:

  • Customer Analytics Services
  • Campaign Analytics Services
  • Predictive Analytics Services 
  • Web Analytics Services 

We’re Client Advocates and Data Experts

We are the experts who can help you get more out of your data. Not only do we provide state-of-the-art analytical techniques, we’re ex-clients and thus we’re client advocates. HANSA brings deep industry expertise, knowledge, and experience to every engagement in order to deliver accurate results and meaningful insights so you can make informed strategic decisions.