---
title: Marketing Blog | Best Practices from Hansa Marketing Services | Lizzie Hoffman, TowerData
description: Hansa is a marketing communications agency that integrates insights and engagement. When clients work with us, they solve business problems and prove that marketing works.
---

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## Hansa Marketing Services Blog

## Lizzie Hoffman, TowerData

## Recent Posts

###### 4 min read

## [4 Tools to Help You Make a Great First Impression with Email](https://www.hansamarketing.com/blog/4-tools-to-help-you-make-a-great-first-impression-with-email)

 By [Lizzie Hoffman, TowerData](https://www.hansamarketing.com/blog/author/lizzie-hoffman-towerdata) on Apr 15, 2020 9:00:00 AM

[![](https://www.hansamarketing.com/hubfs/Blog_FirstImpression-1.jpg) ](https://www.hansamarketing.com/blog/4-tools-to-help-you-make-a-great-first-impression-with-email)

It’s easy to market to loyalty program members; their extensive history with your brand provides you and your marketing team with the necessary data to know what they love, what they hate, and what they’re probably in the market for next. That said, how do you extend that same level of customer service to your newest customers, or even those who haven’t made a purchase yet? In 2020, everyone is looking to AI for marketing help. Sure, a great marketing platform can help segment your database and schedule your content, but it can’t perform at its best if the customer data in your database is a little lackluster.

Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [email](https://www.hansamarketing.com/blog/topic/email) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) 

[Continue Reading](https://www.hansamarketing.com/blog/4-tools-to-help-you-make-a-great-first-impression-with-email)

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