It’s easy to market to loyalty program members; their extensive history with your brand provides you and your marketing team with the necessary data to know what they love, what they hate, and what they’re probably in the market for next. That said, how do you extend that same level of customer service to your newest customers, or even those who haven’t made a purchase yet? In 2020, everyone is looking to AI for marketing help. Sure, a great marketing platform can help segment your database and schedule your content, but it can’t perform at its best if the customer data in your database is a little lackluster.