---
title: Marketing Blog | Best Practices from Hansa Marketing Services | measuring email marketing
description: measuring email marketing | Hansa is a marketing communications agency that integrates insights and engagement. When clients work with us, they solve business problems and prove that marketing works.
---

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## Hansa Marketing Services Blog

###### 6 min read

## [The science behind good ideas](https://www.hansamarketing.com/blog/testandlearn)

 By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Jan 24, 2022 11:23:06 AM

[![](https://www.hansamarketing.com/hubfs/test-learn-scale-yellow.jpg) ](https://www.hansamarketing.com/blog/testandlearn)

Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?

Topics: [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [digital analytics](https://www.hansamarketing.com/blog/topic/digital-analytics) [data science](https://www.hansamarketing.com/blog/topic/data-science) [user experience](https://www.hansamarketing.com/blog/topic/user-experience) [test and learn](https://www.hansamarketing.com/blog/topic/test-and-learn) [measuring email marketing](https://www.hansamarketing.com/blog/topic/measuring-email-marketing) [ux](https://www.hansamarketing.com/blog/topic/ux) 

[Continue Reading](https://www.hansamarketing.com/blog/testandlearn)

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