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Product developers and marketers have typically turned to Choice-based Conjoint Analysis for measurement. However, it has some drawbacks. A new technique called Adaptive Choice-based Conjoint Analysis was developed to move beyond these limitations.
This conjoint technique helps you effectively identify features of your product/service that matter most to customers, and thereby impact revenue and profitability.
From this detailed webinar and 15-page PPT you'll learn:
- Uses and benefits of conjoint analysis
- Limitations of choice-based conjoint analysis (CBC)
- Design and questionnaire structure of Adaptive CBC
Watch this free webinar, New Options and Techniques for Conjoint Analysis, and learn a better way to measure what's truly important to your customers.