Download our Complimentary Thoughticle™

Learn how Hansa turns complicated clickstream data into business solutions.

This whitepaper will help marketing professionals deal with the chaos of web analytics data by integrating it into the customer database. This solution will help you elevate the conversation about online media’s ability to drive loyal customers, not just web traffic.

Download this five-page Thoughticle™, entitled “Customers click before they buy," by Roy Wollen, and learn how to look at clickstream data from a customer perspective.

This Thoughticle™ covers:

Path to Purchase image
  • The truth about customer behavior on the web
  • How to measure web behaviors prior to the sale
  • How the best online programs measure customers not clicks
  • How to simplify the path to purchase to solve business problems

Two Templates Included: one for measuring web behaviors prior to the sale and another for measuring subsequent sales. Both are key to understanding which online sources deliver the best new customers.

Who should read this: executive-level leadership, digital marketers, online marketing managers, product managers, business intelligence professionals, customer insights managers, marketing communication managers, and anyone who is interested in turning complicated clickstream data into business solutions.