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How to Go Beyond Customer Service and Customer Experience

Read how to get to Customer Experience 3.0

  • Learn the difference between customer service and customer experience
  • Understand why integrating the brand and the customer experience is essential to build enduring brand equity
  • Read management's role in the comprehensive customer experience

Who should read this: executive level leadership, brand managers, marketing managers, product managers, customer experience professionals, market researchers and anyone interesting in brand building.