Get your free eBook: Database Marketing Solutions

Learn how you can use customer and campaign data to solve business problems. Data is everywhere but knowledge is scarce. This 108-page eBook is the culmination of decades of experience with data driven marketing. It covers:

• Segmenting audiences and customers based on behavior and potential value
• When you need to use statistics versus basic Recency-Frequency-Monetary models
• How to analyze campaign performance both one at a time and longitudinally
• Why data on products and services is mission critical
• When you need geography and demographics, and how not to waste money if you don't
• Maximizing value from the very first touchpoint

If you care about customer insights, this book is a must-have. The challenge is not just gaining insights, but socializing what you learn into all parts of your organization.