Linkage Analysis Case Study

Read the Synopsis

Hansa provided support to a client over a nine-year period in conducting a global brand management system. This system was used by multiple stakeholder groups to gain insight on what to do to enhance brand and market performance.

One of the aspects of the brand management system was the development of Linkage Analysis to provide additional insight on what the organization could do to enhance the brand and ultimately increase financial results. The following information provides a snapshot of sample results from this Linkage Analysis as well as background on the Hansa linkage methodology.

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