Marketer's Guide to Effective Email

  1. Ease of user sign up/opt-in process and what brands do next

  2. Valuable and relevant content, not just more spam added to the pile

  3. A culture of continuous testing

  4. Integration with mobile, other digital channels and offline campaigns

  5. Measurement beyond opens and clicks

    How do you stack up against them? Is your email program world-class? Hansa’s scorecard explains the five then provides a tool to identify gaps in your email program and build a roadmap to close them.

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