Roy Wollen is President of Hansa Marketing Services, which provides integrated marketing communications solutions that integrate brand strategy, creative, research, analytics and interactive marketing.
Prior to this role, Roy was managing consultant at Database Insight, Inc. focusing on analytics and marketing systems technology. Prior to 2005, Roy had been with Direct Marketing Technology and its parent Experian for 13 years. Roy has also been on the client side, working for Bloomingdale's and Hewlett-Packard. Roy began his career at Ogilvy & Mather, the global advertising agency.
Roy has a Master of Science degree from Northwestern University's Integrated Marketing Communications program. He is an adjunct professor at DePaul University. Roy has authored a book on database marketing, and is active in several trade associations such as the Direct Marketing Association (DMA) and Chicago Association of Direct Marketing (CADM).