Hansa

is an Integrated Marketing Communications firm providing analytics, market research, brand solutions, and interactive services through the efficient HANSA Three-O IMC global delivery model.

Linking together marketing functions such as brand strategy, digital marketing, social and email marketing with creative design, we propel our clients forward on a clear, concise path to marketing success.

Latest Blog Posts

Building a Better Product: New Options for Conjoint Analysis

By Dan Llanes, Director of Analytics, Hansa GCR. Listen up product managers, researchers, designers and marketers. No matter what product or service you are designing and selling – there is a better way of narrowing down what is important to your buyer . Companies face the continual search for which product/service options best meet the needs of the market. Techniques commonly used...Read More

If this is your Marketing Automation, you’re probably doing it wrong

This is part 1 in a 2 part series about marketing automation and trigger events. Campaigns are nice to have, but they don’t mean anything; they’re not important to customers. Customers go through a continuing process of making purchase decisions. Marketers are the ones who said ‘this is the campaign, it’s going to start here, it’s going to end here.’ Now, you as...Read More

Work

graybar

Data Analytics

Customer information must play a central role in driving growth initiatives. Learn more about the power of customer intelligence.

graybar

Market Research

The first step in building deeper and more enduring relationships with profitable customers.

graybar

Upcoming Events

4/10/13 Webinar: Conjoint Analysis

.

graybar

Brand Solutions

Has your brand hit middle age? Find out what our proprietary tool can do to re-energize your brand and your business.

graybar

Integrated Marketing

Engage with your customers and prospects through optimized communications across multiple channels.

graybar