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Hansa is a marketing communications agency that integrates Insights and Engagement

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Personas
Customer segmentation
Customer journey
Ideal customer profiles
Account-based strategy
Sales & marketing alignment
A single view of the customer
Test & learn planning
 
Go-to-market planning
Message architecture
Creative assets, design & copy
Campaign Implementation
Marketing automation
Campaign analysis
Email hygiene and deliverability
A/B testing
We worked with Hansa to support a multichannel approach to increase awareness, strengthen our content, and improve the execution of our lead conversion programs. Their efforts helped solidify our understanding of the target personas and relevant messaging, allowing us to scale not only the volume but also the quality of leads. We were able to shorten the buyer's journey and drive revenue growth."
James Rogers, former Vice President of Marketing
Dun & Bradstreet

The Work We Do

Our Clients
 

HANSA GLOBAL

Hansa is a global organization with 1,500 employees. In the United States, Hansa Marketing focuses on Insights and Engagement.  In India, RK SWAMY BBDO is one of India's most accomplished advertising agencies with over four decades of experience. Altogether, these companies are Hansa Group.

 

Hansa Leadership

Roy Wollen, President

Roy has led some of the top marketers in industries such as travel, financial services, B2B, and multi-channel retail. Roy is a consultant at heart and solves client problems using marketing technology and analytics.

Roy is an adjunct lecturer at Northwestern University, where he teaches Digital Analytics.

Debbie Hynes, VP Client Relations & Marketing Strategy

Debbie is a marketing strategist with more than 20 years of experience rooted in core database marketing methodologies, CRM best practices, and measurement-driven strategic planning.

Prior to Hansa, Debbie held management roles at Navistar, Trans Union, ADP Dealer Services and a number of ad agencies.

Liz Ryan, VP of Email Marketing and Product

Liz is an email marketing and digital marketing veteran with 15+ years of experience in growing agencies and client revenue through data-driven strategies and products. Liz leads the team in leveraging capabilities and partnerships of best of class Marketing Technology Platforms.

Liz is an adjunct lecturer at DePaul University, teaching Email Marketing and Marketing Automation.

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WHAT IS A "HANSA"?

How do you know anything in Marketing works? You don't, not until you test and measure it.

"Hansa" is a swan. the Hansa can chew on a marketing problem, then get to its essence. She finds meaning, ignoring what's irrelevant, and magically brightens with new knowledge.

 
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