Contact Us
 

Hansa helps companies make their email more data-driven so they can create better customer experiences and keep customers buying

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Personas
Customer segmentation
Customer journey
Ideal customer profiles
Account-based strategy
Sales & marketing alignment
A single view of the customer
Test & learn planning
  
TARGETING AND SEGMENTATION
Message MAPPING
Creative assets, design & copy
Campaign Implementation
Marketing automation
Campaign analysis
Email hygiene and deliverability
A/B testing
We worked with Hansa to support a multichannel approach to increase awareness, strengthen our content, and improve the execution of our lead conversion programs. Their efforts helped solidify our understanding of the target personas and relevant messaging, allowing us to scale not only the volume but also the quality of leads. We were able to shorten the buyer's journey and drive revenue growth."
James Rogers, former Vice President of Marketing
Dun & Bradstreet

The Work We Do

Personas

Hansa develops customer personas that are rooted in science yet melded with attitudinal insights through direct customer interactions – leading to more relevant messaging and engagement.

Email Campaigns

From segmentation to execution, Hansa will manage your campaign implementation – but our success is measured well beyond opens and clicks.

Journey Maps

Hansa does a touchpoint
analysis to identify all
interactions and experiences
customers have with the brand.
 

Print Campaigns

Print is still relevant for many brands and Hansa understands the need for fully-integrated marketing communications.

Engagement

Hansa designs campaigns that align creative assets with messaging aimed to drive effective engagement for your brand.

 

Digital Campaigns

Digital marketing is a must for marketers. Hansa extends the work we do with email and print to all touchpoints.

 
Our Clients

Hansa Leadership

Shekar Swamy,
CEO

Shekar is rated among the best business strategists by clients and colleagues alike. 

Shekar’s focus has been the integration of marketing services driven by Market Research which informs Advertising and Marketing Communications all within the context of Digital Marketing innovation.

Roy Wollen, President

Roy has led some of the top marketers in industries such as travel, financial services, B2B, and multi-channel retail. Roy is a consultant at heart and solves client problems using marketing technology and analytics.

Roy is a lecturer at Northwestern University, where he teaches Digital Analytics.

Debbie Hynes, SVP Client Relations & Marketing Strategy

Debbie is a marketing strategist with more than 20 years of experience rooted in core database marketing methodologies, CRM best practices, and measurement-driven strategic planning.

Prior to Hansa, Debbie held management roles at Navistar, Trans Union, ADP Dealer Services and a number of ad agencies.

Brian Gruidl, Vice President of Email Marketing

Brian is a 15 year email marketing veteran having worked at Target and United Healthcare.

Brian leads Hansa's team on behalf of clients to ensure they get the most out of the Customer Data Platforms, Email and SMS programs and digital marketing

 

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WHAT IS A "HANSA"?

 

"Hansa" is a swan that chews on a marketing problem, then gets to its essence

 
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Hansa Marketing Services is an email marketing agency

CONTACT US

1-847-624-4858

info@hansamarketing.com

1 World Trade Center, Suite 1100
Portland, OR 97204

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