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Hansa helps companies make their email more data-driven so they can create better customer experiences and keep customers buying

Customer segmentation
Customer journey
Ideal customer profiles
Account-based strategy
Sales & marketing alignment
A single view of the customer
Test & learn planning
Creative assets, design & copy
Campaign Implementation
Marketing automation
Campaign analysis
Email hygiene and deliverability
A/B testing
We worked with Hansa to support a multichannel approach to increase awareness, strengthen our content, and improve the execution of our lead conversion programs. Their efforts helped solidify our understanding of the target personas and relevant messaging, allowing us to scale not only the volume but also the quality of leads. We were able to shorten the buyer's journey and drive revenue growth."
James Rogers, former Vice President of Marketing
Dun & Bradstreet

The Work We Do

Our Clients

Hansa Leadership

Shekar Swamy,

Shekar is rated among the best business strategists by clients and colleagues alike. 

Shekar’s focus has been the integration of marketing services driven by Market Research which informs Advertising and Marketing Communications all within the context of Digital Marketing innovation.

Roy Wollen, President

Roy has led some of the top marketers in industries such as travel, financial services, B2B, and multi-channel retail. Roy is a consultant at heart and solves client problems using marketing technology and analytics.

Roy is a lecturer at Northwestern University, where he teaches Digital Analytics.

Debbie Hynes, SVP Client Relations & Marketing Strategy

Debbie is a marketing strategist with more than 20 years of experience rooted in core database marketing methodologies, CRM best practices, and measurement-driven strategic planning.

Prior to Hansa, Debbie held management roles at Navistar, Trans Union, ADP Dealer Services and a number of ad agencies.

Brian Gruidl, Vice President of Email Marketing

Brian is a 15 year email marketing veteran having worked at Target and United Healthcare.

Brian leads Hansa's team on behalf of clients to ensure they get the most out of the Customer Data Platforms, Email and SMS programs and digital marketing





"Hansa" is a swan that chews on a marketing problem, then gets to its essence