Contact Us
 

Hansa is an email agency that helps brands become world class at email marketing using Persona research and Customer Data Platforms

Hansa-marketing-without-copy_v01_1
 
Personas
Customer segmentation
Customer journey
Ideal customer profiles
Account-based strategy
Sales & marketing alignment
A single view of the customer
Test & learn planning
 
Go-to-market planning
Message architecture
Creative assets, design & copy
Campaign Implementation
Marketing automation
Campaign analysis
Email hygiene and deliverability
A/B testing
We worked with Hansa to support a multichannel approach to increase awareness, strengthen our content, and improve the execution of our lead conversion programs. Their efforts helped solidify our understanding of the target personas and relevant messaging, allowing us to scale not only the volume but also the quality of leads. We were able to shorten the buyer's journey and drive revenue growth."
James Rogers, former Vice President of Marketing
Dun & Bradstreet

The Work We Do

Our Clients

Hansa Leadership

Roy Wollen, President

Roy has led some of the top marketers in industries such as travel, financial services, B2B, and multi-channel retail. Roy is a consultant at heart and solves client problems using marketing technology and analytics.

Roy is an adjunct lecturer at Northwestern University, where he teaches Digital Analytics.

Debbie Hynes, VP Client Relations & Marketing Strategy

Debbie is a marketing strategist with more than 20 years of experience rooted in core database marketing methodologies, CRM best practices, and measurement-driven strategic planning.

Prior to Hansa, Debbie held management roles at Navistar, Trans Union, ADP Dealer Services and a number of ad agencies.

Liz Ryan, VP of Email Marketing and Product

Liz is an email marketing and digital marketing veteran with 15+ years of experience in growing agencies and client revenue through data-driven strategies and products. Liz leads the team in leveraging capabilities and partnerships of best of class Marketing Technology Platforms.

Liz is an adjunct lecturer at DePaul University, teaching Email Marketing and Marketing Automation.

hansa_v07

WHAT IS A "HANSA"?

"Hansa" is a swan. The Hansa can chew on a marketing problem, then get to its essence. When she finds the answer, she brightens with new knowledge.

 
hansa_v07