--- title: Marketing Blog | Best Practices from Hansa Marketing Services description: Hansa is a marketing communications agency that integrates insights and engagement. When clients work with us, they solve business problems and prove that marketing works. --- [![HANSAMRKTG_LogoREV_FullLogo](https://www.hansamarketing.com/hubfs/HANSAMRKTG_LogoREV_FullLogo.png) ![HANSAMRKTG_LogoREV_FullLogo](https://www.hansamarketing.com/hubfs/HANSAMRKTG_LogoREV_FullLogo.png) ](https://www.hansamarketing.com/) [![Contact Us](https://no-cache.hubspot.com/cta/default/184373/38d48dcd-4c97-4d75-904a-1e51be912230.png)](https://cta-redirect.hubspot.com/cta/redirect/184373/38d48dcd-4c97-4d75-904a-1e51be912230) ## Hansa Marketing Services Blog ###### 7 min read ## [B2C Email Ownership: Who’s in Charge?](https://www.hansamarketing.com/blog/b2c-email-ownership-who-is-in-charge) By [Brian Gruidl](https://www.hansamarketing.com/blog/author/brian-gruidl) on Aug 13, 2024 8:30:01 AM [![](https://www.hansamarketing.com/hubfs/Hero-1-B-jpg.jpeg) ](https://www.hansamarketing.com/blog/b2c-email-ownership-who-is-in-charge) Communicating with customers is essential for building relationships and driving business outcomes, with email being arguably the best channel for personalized communication at scale. It's no surprise that various departments within your organization want to leverage email to boost their results. Merchandising teams aim to highlight specific products, while marketing focuses on driving total sales and margin. However, a critical question remains: how does the customer influence the messaging and content they receive? Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [email](https://www.hansamarketing.com/blog/topic/email) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [Continue Reading](https://www.hansamarketing.com/blog/b2c-email-ownership-who-is-in-charge) ###### 8 min read ## [Take your email marketing beyond opens and clicks with a CDP](https://www.hansamarketing.com/blog/take-your-email-marketing-beyond-opens-and-clicks-with-a-cdp) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on May 8, 2024 10:49:41 AM [![](https://www.hansamarketing.com/hubfs/blog-hero-v2.jpg) ](https://www.hansamarketing.com/blog/take-your-email-marketing-beyond-opens-and-clicks-with-a-cdp) ### [![Meet our Email expert](https://no-cache.hubspot.com/cta/default/184373/e438ea9f-8e06-4faa-8982-548fb6a16e8a.png)](https://cta-redirect.hubspot.com/cta/redirect/184373/e438ea9f-8e06-4faa-8982-548fb6a16e8a)*Book time to discuss your messaging program with our email expert, Brian Gruidl, VP of Email Marketing at Hansa.*   ### Email has always been the ROI darling of Marketing Communications. But brands find it hard to resist the urge to email often and watch the cash register ring. It’s an easy trap to fall into; and that's why brands need a CDP to go beyond "opens and clicks." Topics: [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [Continue Reading](https://www.hansamarketing.com/blog/take-your-email-marketing-beyond-opens-and-clicks-with-a-cdp) ###### 10 min read ## [Are CDPs worth the investment?](https://www.hansamarketing.com/blog/cdp-business-case) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Feb 11, 2024 4:10:34 PM [![](https://www.hansamarketing.com/hubfs/CDP%20blog%204%20-%20megaphone.png) ](https://www.hansamarketing.com/blog/cdp-business-case) Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return on Investment (ROI)? These are the questions Marketing leaders must ask to prove the value of a CDP as an investment, just like a new product, new store, new capital equipment. And to do that, we need a business case. Like all business cases, our CDP business case should: - Plan for the tangible, measurable, business benefits a CDP will deliver - Demonstrate incremental value (that wouldn’t be there without the CDP) - Deliver long-term profit while delivering a short-term payback  - Align with business strategies and integrate into the existing MarTech stack Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [ROI](https://www.hansamarketing.com/blog/topic/roi) [business case](https://www.hansamarketing.com/blog/topic/business-case) [businesscase](https://www.hansamarketing.com/blog/topic/businesscase) [cdpagency](https://www.hansamarketing.com/blog/topic/cdpagency) [Continue Reading](https://www.hansamarketing.com/blog/cdp-business-case) ###### 6 min read ## [Six ways Marketing leaders can collaborate with Tech](https://www.hansamarketing.com/blog/martech-leadership) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Dec 8, 2023 9:32:08 AM [![](https://www.hansamarketing.com/hubfs/Blog%203%20graphic%20-%20MarTech%20working%20together%20version%201.jpg) ](https://www.hansamarketing.com/blog/martech-leadership) Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a consensus. They want Marketing leaders to define success and measure business outcomes. But are we- as Marketing leaders - up to the task? There is a lot at stake. Without Marketing leadership, IT runs the risk of over scoping a solution or missing critical requirements (and under scoping). Either way that means trouble: Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [martech](https://www.hansamarketing.com/blog/topic/martech) [Continue Reading](https://www.hansamarketing.com/blog/martech-leadership) ###### 7 min read ## [CDPs can make email more effective; but do brands have the courage to send fewer emails?](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation) By [Brian Gruidl](https://www.hansamarketing.com/blog/author/brian-gruidl) on Oct 26, 2023 3:17:38 PM [![](https://www.hansamarketing.com/hubfs/CDP%20blog%202%20graphic%20to%20use.png) ](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation) Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen? Do brands have the courage to send fewer emails? What if CDPs could improve email experiences and produce more revenue?  Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [email best practices](https://www.hansamarketing.com/blog/topic/email-best-practices) [datadrivenemail](https://www.hansamarketing.com/blog/topic/datadrivenemail) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [Continue Reading](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation) ###### 24 min read ## [Customer data is the reason CDPs were invented](https://www.hansamarketing.com/blog/cdp-readiness-customer-data) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Sep 14, 2023 2:25:58 PM [![](https://www.hansamarketing.com/hubfs/Customer%20data%20hero%20image.png) ](https://www.hansamarketing.com/blog/cdp-readiness-customer-data) *CDP readiness series - getting the most out of customer data* No surprise: brands are inundated with customer data from various touchpoints. That’s why a Customer Data Platform (CDP) is important - to help businesses make sense of customer data and provide important benefits... Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [cdp](https://www.hansamarketing.com/blog/topic/cdp) [Continue Reading](https://www.hansamarketing.com/blog/cdp-readiness-customer-data) ###### 8 min read ## [The marketer's guide to implementing a CDP](https://www.hansamarketing.com/blog/the-marketers-guide-to-implementing-a-cdp) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Aug 1, 2023 11:49:49 AM [![](https://www.hansamarketing.com/hubfs/Marketers-guide-cdp-implementation-linkedin.png) ](https://www.hansamarketing.com/blog/the-marketers-guide-to-implementing-a-cdp) Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs vastly improve the way brands **recognize **customers. CDPs can help **personalize** the customer experience [seamlessly and across channels](https://www.cdpinstitute.org/microsoft/customer-data-platform-a-key-to-personalized-experiences/). Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [Continue Reading](https://www.hansamarketing.com/blog/the-marketers-guide-to-implementing-a-cdp) ###### 6 min read ## [The science behind good ideas](https://www.hansamarketing.com/blog/testandlearn) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Jan 24, 2022 11:23:06 AM [![](https://www.hansamarketing.com/hubfs/test-learn-scale-yellow.jpg) ](https://www.hansamarketing.com/blog/testandlearn) Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination? Topics: [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [digital analytics](https://www.hansamarketing.com/blog/topic/digital-analytics) [data science](https://www.hansamarketing.com/blog/topic/data-science) [user experience](https://www.hansamarketing.com/blog/topic/user-experience) [test and learn](https://www.hansamarketing.com/blog/topic/test-and-learn) [measuring email marketing](https://www.hansamarketing.com/blog/topic/measuring-email-marketing) [ux](https://www.hansamarketing.com/blog/topic/ux) [Continue Reading](https://www.hansamarketing.com/blog/testandlearn) ###### 8 min read ## [Marketer’s guide to measuring email effectiveness](https://www.hansamarketing.com/blog/marketers-guide-to-measuring-email-effectiveness) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Oct 21, 2021 2:19:01 PM [![](https://www.hansamarketing.com/hubfs/Featured%20grahic-1.png) ](https://www.hansamarketing.com/blog/marketers-guide-to-measuring-email-effectiveness) Email is still the darling of digital when it comes to ROI: Email is low cost. By definition, email marketing is addressable media, so brands know immediately who is responding. In a survey, [eConsultancy ](https://econsultancy.com/)showed that brand managers feel email marketing is best at ROI, relative to other channels. Topics: [email best practices](https://www.hansamarketing.com/blog/topic/email-best-practices) [email measurement](https://www.hansamarketing.com/blog/topic/email-measurement) [Continue Reading](https://www.hansamarketing.com/blog/marketers-guide-to-measuring-email-effectiveness) ###### 4 min read ## [Consumers have a love/hate relationship with email](https://www.hansamarketing.com/blog/emaillove) By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Dec 1, 2020 9:57:29 AM [![](https://www.hansamarketing.com/hubfs/LoveHateEmail.png) ](https://www.hansamarketing.com/blog/emaillove) Research shows that consumers receive more than [300 emails per day](https://www.radicati.com/wp/wp-content/uploads/2020/01/Email_Statistics_Report,_2020-2024_Executive_Summary.pdf). As an industry, we spend tons of energy figuring out how to stand out in a crowded inbox. Maybe we should insert a consumer’s first name in the subject line? What if we repeat back what a consumer browsed on a brand’s website? The tactics make a difference, but we’re missing the most important part. ### **The difference isn't the email; the difference is the customer** Topics: [datadrivenemail](https://www.hansamarketing.com/blog/topic/datadrivenemail) [Continue Reading](https://www.hansamarketing.com/blog/emaillove) [All posts](https://www.hansamarketing.com/blog/all) [Next ** ](https://www.hansamarketing.com/blog/page/2) ### Featured ### Sign up for updates Hansa is a CDP agency ©2024 [**](https://www.linkedin.com/company/hansa-marketing-services) [**](https://www.youtube.com/channel/UCcrru1kaChgf9OVF7XKNPyw) ###### CONTACT US **1-847-624-4858 **[info@hansamarketing.com](mailto:info@hansamarketing.com) ** ###### SUBSCRIBE ©2024 Hansa Marketing Services Inc. All rights reserved.