Communicating with customers is essential for building relationships and driving business outcomes, with email being arguably the best channel for personalized communication at scale. It's no surprise that various departments within your organization want to leverage email to boost their results. Merchandising teams aim to highlight specific products, while marketing focuses on driving total sales and margin. However, a critical question remains: how does the customer influence the messaging and content they receive?
Brian Gruidl
Brian Gruidl is the Vice President of Email Marketing at Hansa Marketing Services, a CDP Marketing agency, where he leads Hansa’s team on behalf of clients to ensure they get the most out of CDPs, Email, Push and SMS programs. Brian has spent the last 20 years running email for brands including Target and United Healthcare, building data powered marketing programs designed to increase revenue and engagement through personalized communications. Brian has a passion for written communications, ensuring that conversations are focused and provide value to the end user.
Recent Posts
7 min read
B2C Email Ownership: Who’s in Charge?
By Brian Gruidl on Aug 13, 2024 8:30:01 AM
7 min read
CDPs can make email more effective; but do brands have the courage to send fewer emails?
By Brian Gruidl on Oct 26, 2023 3:17:38 PM
Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen? Do brands have the courage to send fewer emails? What if CDPs could improve email experiences and produce more revenue?