---
title: Marketing Blog | Best Practices from Hansa Marketing Services | datadrivenemail
description: datadrivenemail | Hansa is a marketing communications agency that integrates insights and engagement. When clients work with us, they solve business problems and prove that marketing works.
---

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## Hansa Marketing Services Blog

###### 7 min read

## [CDPs can make email more effective; but do brands have the courage to send fewer emails?](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation)

 By [Brian Gruidl](https://www.hansamarketing.com/blog/author/brian-gruidl) on Oct 26, 2023 3:17:38 PM

[![](https://www.hansamarketing.com/hubfs/CDP%20blog%202%20graphic%20to%20use.png) ](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation)

Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen? Do brands have the courage to send fewer emails? What if CDPs could improve email experiences and produce more revenue? 

Topics: [customer data](https://www.hansamarketing.com/blog/topic/customer-data) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) [email best practices](https://www.hansamarketing.com/blog/topic/email-best-practices) [datadrivenemail](https://www.hansamarketing.com/blog/topic/datadrivenemail) [cdp](https://www.hansamarketing.com/blog/topic/cdp) 

[Continue Reading](https://www.hansamarketing.com/blog/preparing-email-cdp-implementation)

###### 4 min read

## [Consumers have a love/hate relationship with email](https://www.hansamarketing.com/blog/emaillove)

 By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Dec 1, 2020 9:57:29 AM

[![](https://www.hansamarketing.com/hubfs/LoveHateEmail.png) ](https://www.hansamarketing.com/blog/emaillove)

Research shows that consumers receive more than [300 emails per day](https://www.radicati.com/wp/wp-content/uploads/2020/01/Email_Statistics_Report,_2020-2024_Executive_Summary.pdf). As an industry, we spend tons of energy figuring out how to stand out in a crowded inbox. Maybe we should insert a consumer’s first name in the subject line? What if we repeat back what a consumer browsed on a brand’s website? The tactics make a difference, but we’re missing the most important part.

### **The difference isn't the email; the difference is the customer**

Topics: [datadrivenemail](https://www.hansamarketing.com/blog/topic/datadrivenemail) 

[Continue Reading](https://www.hansamarketing.com/blog/emaillove)

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