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7 min read

CDPs can make email more effective; but do brands have the courage to send fewer emails?

By Brian Gruidl on Oct 26, 2023 3:17:38 PM

Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen? Do brands have the courage to send fewer emails? What if CDPs could improve email experiences and produce more revenue? 

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4 min read

Consumers have a love/hate relationship with email

By Roy Wollen on Dec 1, 2020 9:57:29 AM

Research shows that consumers receive more than 300 emails per day. As an industry, we spend tons of energy figuring out how to stand out in a crowded inbox. Maybe we should insert a consumer’s first name in the subject line? What if we repeat back what a consumer browsed on a brand’s website? The tactics make a difference, but we’re missing the most important part.

The difference isn't the email; the difference is the customer

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