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Consumers have a love/hate relationship with email

By Roy Wollen on Dec 1, 2020 9:57:29 AM

Research shows that consumers receive more than 300 emails per day. As an industry, we spend tons of energy figuring out how to stand out in a crowded inbox. Maybe we should insert a consumer’s first name in the subject line? What if we repeat back what a consumer browsed on a brand’s website? The tactics make a difference, but we’re missing the most important part.

The difference isn't the email; the difference is the customer

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