Book time to discuss your messaging program with our email expert, Brian Gruidl, VP of Email Marketing at Hansa.
By Roy Wollen on May 8, 2024 10:49:41 AM
By Roy Wollen on Feb 11, 2024 4:10:34 PM
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return on Investment (ROI)? These are the questions Marketing leaders must ask to prove the value of a CDP as an investment, just like a new product, new store, new capital equipment. And to do that, we need a business case. Like all business cases, our CDP business case should:
By Roy Wollen on Dec 8, 2023 9:32:08 AM
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a consensus. They want Marketing leaders to define success and measure business outcomes. But are we- as Marketing leaders - up to the task?
There is a lot at stake. Without Marketing leadership, IT runs the risk of over scoping a solution or missing critical requirements (and under scoping). Either way that means trouble:
By Brian Gruidl on Oct 26, 2023 3:17:38 PM
Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen? Do brands have the courage to send fewer emails? What if CDPs could improve email experiences and produce more revenue?
By Roy Wollen on Sep 14, 2023 2:25:58 PM
CDP readiness series - getting the most out of customer data
No surprise: brands are inundated with customer data from various touchpoints. That’s why a Customer Data Platform (CDP) is important - to help businesses make sense of customer data and provide important benefits...
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