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8 min read

Marketer’s guide to measuring email effectiveness

By Roy Wollen on Oct 21, 2021 2:19:01 PM

Email is still the darling of digital when it comes to ROI: Email is low cost. By definition, email marketing is addressable media, so brands know immediately who is responding. In a survey, eConsultancy showed that brand managers feel email marketing is best at ROI, relative to other channels.

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