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Salesforce Marketing Cloud Capabilities



Are You Getting the Most Out of Salesforce Marketing Cloud?

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Hansa has been working with Salesforce Marketing Cloud ever since it was ExactTarget. Our focus is on Marketing and we work with clients who need help with Email Studio, Mobile Studio, Advertising Studio and Journey Builder


Data makes Salesforce Marketing Cloud better

We are data experts. We help clients make email marketing programs data-driven. 

Research shows that a minority of customers value a brand's email. The difference is not the email; the difference is the customer. We start with customer segmentation then personalize the messaging based on data.

Everything we do is based on Personas and customer segmentation.  Our Persona research has transformed major brands


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Salesforce Marketing Cloud best practices

Hansa has decades of email marketing experience

There are only five things brands have to get right to be an effective email marketer. We created a best practices guide for email full of examples. We teach email marketing at Northwestern University and DePaul University. 

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"Hansa helped us transition to Salesforce Marketing Cloud"

CDP leader, major consumer goods company


Salesforce Marketing Cloud services from Hansa

Hansa is a Salesforce Marketing Cloud agency based in Chicago.
Our focus is on using data and analytics to improve email marketing with SFMC

Hansa is data-driven

Customer segmentation and LTV

Personas that support SFMC

SFMC subscriber analyses

SFMC program audit

SFMC roadmap with scorecard

SFMC campaign analyses

SFMC journeys and automations

SFMC email contact strategy

SFMC dashboards

Email creative

SFMC creative built for results

Design and copywriting

Message Mapping


Subject line testing

Responsive Design

Kinetic Design (Rebel)

HTML coding

Program Management

Email experts

Email program KPIs

Email analytics and data science

Test & Learn

Project workflows

Quality checking

Email deliverability report cards

Email address validation

Email deduplication