---
title: HubSpot Capabilities
description: Hansa helps HubSpot clients improve their email marketing by doing Persona research and customer analysis. Once the email is data-driven, Hansa provides email services to make marketing more effective
---

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# HubSpot Capabilities

 

 

### Are You Getting the Most Out of

![HubSpot logo](https://www.hansamarketing.com/hs-fs/hubfs/HubSpot%20logo.png?width=416&name=HubSpot%20logo.png)

Hansa is a HubSpot solutions partner based in Chicago. We have been using HubSpot for many years. Our focus is on Marketing and we work with clients who have Marketing Hub Enterprise,   
Professional or Starter.

 

### Start with Personas

HubSpot offers a great start to Personas with their famous [Make My Persona](https://www.hubspot.com/make-my-persona) tool.   
Hansa takes it to the next level.

Hansa adds value with data analysis and primary research to go deeper into Personas.   
We also build action plans (what to say to each Persona, what channels to use). 

As an option, we can add b2b firmagraphics to add even more insight (our favorite source is [MeritDirect)](https://www.meritdirect.com/)

 

![IconSet_Personas](https://www.hansamarketing.com/hs-fs/hubfs/IconSet_Personas.png?width=251&name=IconSet_Personas.png)

 

[![Contact Us](https://no-cache.hubspot.com/cta/default/184373/7e403167-e359-4a54-b9fb-80397f846a3f.png)](https://cta-redirect.hubspot.com/cta/redirect/184373/7e403167-e359-4a54-b9fb-80397f846a3f)

 

### Email Marketing Based on Personas

**Hansa Makes Personas Actionable**

Hansa is email agency that provides Marketing Automation services using HubSpot.

We have worked with hundreds of brands that use email to communicate with customers. 

 

**![hubspothero-tada](https://www.hansamarketing.com/hs-fs/hubfs/CLEAN-images/customers/hubspothero-tada.png?width=318&name=hubspothero-tada.png)**

 

[![Contact Us](https://no-cache.hubspot.com/cta/default/184373/7e403167-e359-4a54-b9fb-80397f846a3f.png)](https://cta-redirect.hubspot.com/cta/redirect/184373/7e403167-e359-4a54-b9fb-80397f846a3f)

 

### Take HubSpot Personas to the Next Level

HubSpot provides a good start to creating Buyer Personas. Hansa goes a lot deeper.

|   | ##### **Silver** | ##### **Gold** | ##### **Platinum** |
| --- | --- | --- | --- |
| ##### What do you get? |  |  |  |
| Customer interviews | ✔️ | ✔️ | ✔️ |
| Personas with names and pictures | ✔️ | ✔️ | ✔️ |
| Email strategy | ✔️ | ✔️ | ✔️ |
| Message maps |   | ✔️ | ✔️ |
| Creative mockups and designs |   | ✔️ | ✔️ |
| Test plan |   | ✔️ | ✔️ |
| Workshop on-site |   | ✔️ | ✔️ |
| Firmagraphic overlay data |   |   | ✔️ |
| Primary attitudinal research |   |   | ✔️ |

 

 

## HubSpot Services from Hansa

Hansa is a HubSpot agency based in Chicago.   
Our focus is on using data and analytics to improve email marketing with HubSpot

---

**

#### **Email Marketing**

Email strategy and planning

Subscriber Analysis

Customer Segmentation

Email List Selection Logic

Marketing Automation

Lifecycle Marketing

Triggered Email

Suppression Management

Email Deliverability

Email A/B Testing

Email Dashboards

**

#### **Email Content**

Design Comps and Copy

Template Development

Message Mapping

Asset Personalization

HTML Programming

Test Plans and Version Testing

Campaign Calendars

SMS and Push Marketing

Digital Roadmap

Digital Marketing Maturity Model

**

#### **HubSpot Optimization**

Buyer Profile Development

Buyer Personas

Reporting Setup

Dashboard Reviews

Portal Audit

HubSpot Implementation

CRM Integration

Asset Migration to HubSpot

Worklfow Setup

Dashboard Development

Training

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###### CONTACT US

**1-847-624-4858

**[info@hansamarketing.com](mailto:info@hansamarketing.com)

**

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