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Hansa Marketing Services Blog

3 min read

Measurement Beyond Opens & Clicks

By Roy Wollen on Oct 16, 2019 9:53:00 PM

Marketers Guide to Effective Email: Part 5

Analytics is the key to an effective email marketing program. Email campaign analytics usually have numbers for the basics including:

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6 min read

Customer Acquisition: How to Attract the Right Customers

By Hansa Marketing on May 30, 2013 7:00:00 AM

By Roy Wollen, President, Hansa Marketing Services.

New customers are either loyal advocates in training or a hole that will drain company resources from the moment they land in your database. Taking the long-term view of customer acquisition programs will give you tools to identify both types.

Avoid those Pesky One-Time Buyers

The sad truth in our industry is that most new buyers never blossom into loyal fans and customer advocates. In fact, the majority of new customers never even buy twice.

Different offers, channels, or seasons attract a different crop of new buyers. You would think it would be relatively simple to predict who will blossom and who won’t. We certainly put a lot of resources into marketing communications from welcome kits to catalogs to e-mails - you name it.

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