---
title: Marketing Blog | Best Practices from Hansa Marketing Services | analytics
description: analytics | Hansa is a marketing communications agency that integrates insights and engagement. When clients work with us, they solve business problems and prove that marketing works.
---

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## Hansa Marketing Services Blog

###### 3 min read

## [Measurement Beyond Opens & Clicks](https://www.hansamarketing.com/blog/-measurement-beyond-opens-clicks)

 By [Roy Wollen](https://www.hansamarketing.com/blog/author/roy-wollen) on Oct 16, 2019 9:53:00 PM

[![](https://www.hansamarketing.com/hubfs/Part4-11.png) ](https://www.hansamarketing.com/blog/-measurement-beyond-opens-clicks)

## **Marketers Guide to Effective Email: Part 5**

Analytics is the key to an effective email marketing program. Email campaign analytics usually have numbers for the basics including:

Topics: [analytics](https://www.hansamarketing.com/blog/topic/analytics) [email](https://www.hansamarketing.com/blog/topic/email) [email marketing](https://www.hansamarketing.com/blog/topic/email-marketing) 

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