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Not Everyone Wants Your Email
By Roy Wollen on Oct 16, 2019 9:49:28 PM
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Best Practices Start with Sign-Up
By Roy Wollen on Oct 16, 2019 9:45:48 PM
Marketer's Guide to Effective Email Part 1:
The most successful marketers leverage email to strengthen the bond with their best customers. Customers seek out brand emails in a cluttered inbox. Customers feel like they are having a conversation with the brand. We have spent years analyzing email strategies from the best marketers in the world to uncover five things that make them great: