Hansa Marketing Services Blog

Customer Acquisition: How to Attract the Right Customers

Building a Better Product: New Options for Conjoint Analysis

If this is your Marketing Automation, you’re probably doing it wrong

Click Data is Not Customer Focused, and Vendors Want It that Way

Is Customer Experience Mapping for You?

Living a Qualitative Lifestyle with Ethnographic Research

Consulting on Marketing Dashboards: Get the Insider's Top Ten Tips

Master the RFP Process: Start with your Needs Analysis

Customer Experience vs Customer Service - Learn the Difference

Moving Beyond a Commodity-Provider Mindset

Brand Triumvirate

Results Generated from Adaptive Choice-based Conjoint Analysis

Refreshing the Brand: Putting the Brand to the Test

Refreshing the Brand: Focusing on Key Brand Elements

Small Firms Need Analytics Too: Here's Why

Why Most Brand Tracking Research is Almost a Complete Waste of Time and Money...or Worse

Customer Satisfaction Surveys: Money Pits or Business Critical Management Tools?

Stated and Derived Importance - Is it a Mistake to Ask Customers What's Important?

Business To Business Research Needs To Change

Creating Emotional Bonds

Brand Assessment Tools: Measuring Relative Importance with Shapley Value Regression

Don't Lose The Product In The Customer Experience

International Research: Where to Go, What to Do, and What to Expect

The Power of Feelings: Building Resilient Customer Relationships

Segmentation: B2B Customers Are Different -- And So Must Be Your Approach

Shattered Loyalty

Delivering the Brand: Nine Principles of Change Management

Our head of Analytics responds to Ad Age article with his own predictions...